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· 35 min

PART 2 - 7 MYTHS OF SALES - STOP BEING A BAD REP! - JAMES MUIR

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Are you closing techniques not working? We know why... stop doing them!

What is the best single action to increase sales? - Sell to the right person!

Studies find that closing techniques erode trust and James shares about neuro-linguistic programming. Stop manipulating people! Either way, pick up his book The Perfect Close because it is so helpful.

James Muir highlights the 7 Myths of Sales. Find out more about what he shares at his website PureMuir.com.  

7 Deadly Sins or Myths of Closing:

  1. Closing techniques work
  2. ABC - Always Be Closing
  3. Closing tactics work on large and small deals
  4. Closing gambits show you want the business
  5. Customers are happy when they make a decision
  6. Sale will close itself
  7. Sales people are afraid of asking for commitment

Do you not like selling technique? Great! They are not working for specific reasons.

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Mike@TheSellingPodcast.com
Scott@TheSellingPodcast.com

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