· 21 min
REVAMPING A COMMODITY PRODUCT - WITH LOGAN HUNTER (PART 2)
Logan Hunter built Sleep Tight and the Forever Tuck in less than one year. How did this all come together so quickly?:
- Setting the prototype and the proper questionnaire
- When starting a business venture... don't run out of money. Budget for more than you think you will need (about 4 times as much.)
- Advertising when something is completely different.
- Everyone passes the Mom test but the Dad test is something completely different.
- Dealing with commodities is getting a refit. There is a right way to do it and Logan shares what he has learned.
Join in on the conversation:
Mike@TheSellingPodcast.com
Scott@TheSellingPodcast.com
Scott Schlofman
Mike Williams - Cell 801-635-7773
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